Nelson Inno
EN · ES
Nelson Inno · El Salvador

Nelson
Inno

Co-Founder & CEO, WeSpark / Co-Founder & CTO, everybodyknowsyou Author / Speaker

Nelson Inno helps enterprises, governments, and universities turn AI and emerging technology into real capability, combining world-class education and training with hands-on AI implementation.

TEDx speaker Author of Unstable Innovation Co-designer, El Salvador's National Bitcoin Diploma 2.0
Nelson Inno – Co-Founder & CEO, WeSpark
Inno / 2026


Nelson Inno – WeSpark Co-Founder & CEO
One minute · A decade of work
Highlights · 1 minute


About – 01

An engineer and educator shaped by two continents.

Nelson Inno is a Salvadoran entrepreneur, the co-founder and CEO of WeSpark, the co-founder and CTO of everybodyknowsyou, and the author of Unstable Innovation. He helps enterprises, governments, and universities adopt AI and emerging technology, with education and training as his deepest expertise, and co-designed Bitcoin Diploma 2.0 with El Salvador's National Bitcoin Office, a curriculum the country's Ministry of Education plans to bring to up to 500,000 students over the coming years.

His work has been featured in Forbes Centroamérica, ARD, ZDF, Cointelegraph, and El Salvador's press. His TEDx talk, Are Schools Prepared for the Future?, explores the same question that has guided his career: how learning has to change if the people who learn through it are going to thrive in the world they will actually live in.

He works in Spanish, English and German, across Central America, the USA, Germany and Colombia.

Be the ordinary, build the extraordinary.
Nelson's mantra
7+
Years running WeSpark with enterprises, governments and universities
1,200+
Workshop participants trained across institutions
40+
Education projects designed and delivered
140K+
Users reached through learning platforms Nelson helped build
Across seven years of WeSpark engagements with Fortune 500 enterprises, governments, universities, and foundations.


Now – 02

What he does for organizations today.

WeSpark is an innovation agency that Nelson leads with his co-founder Adam Nili. Its field is digital transformation, today centered on AI, and above all on AI training that prepares people and organizations for the AI era. The best learning has always come from skilled facilitators who know the people in the room, but that model became too expensive to scale, so organizations fell back on webinars and e-learning that measure clicks, not comprehension. WeSpark's training is highly visual, highly interactive, and built on real, valuable tasks from people's own work. That is the work Nelson cares about most.

For the right clients, WeSpark also builds the AI itself: automations, internal tools, and a company second brain that gives leaders a live pulse of what is happening across the organization, updated about every 30 minutes.

WeSpark's approach to AI training
  1. Highly visualSee it before you use it
  2. Highly interactiveHands-on, not slides
  3. Real tasksYour own work, done with AI
AI fluency rises across the whole team

Nelson is also co-founder and CTO of everybodyknowsyou (EKY), an AI discoverability agency he started in 2026 with Marcela Lemus Walsh, its CEO. EKY builds custom websites in English and Spanish in three days, designed from scratch and made so Google and AI assistants like ChatGPT, Claude and Gemini find people and businesses and describe them correctly. It also helps companies become the answer when their customers ask AI, through AI discoverability consulting.

EKY's approach to making you discoverable
  1. Day 1Business
    interview
  2. Day 2Website
    draft review
  3. Day 3Final touches,
    then launch
  4. Done
Live · found by Google and AIClaudeGeminiChatGPTand other AI models

The throughline is always the same. Take a real problem, and use technology, design, and education to solve it in a way that lasts.



Featured work – 03

Three projects that tell the story.

Nelson Inno at Bitcoin Histórico 2025 – Bitcoin Diploma 2.0 announcement, El Salvador
2025–present
National scale education · El Salvador

Bitcoin Diploma 2.0

A complete redesign of El Salvador's flagship Bitcoin and modern finance curriculum, built with the National Bitcoin Office [ONBTC] under the direction of Stacy Herbert. Officially announced by Nelson at Bitcoin Histórico in November 2025; the Ministry of Education plans to bring it to up to 500,000 students over the coming years.

As seen on Cointelegraph en Español · Bitcoineros (ARD/BR, ZDF) · El Salvador in English · Diario El Salvador · news.bitcoin.com
Nelson Inno receiving the Gloria Kriete Foundation award at Programa Oportunidades 15th anniversary, El Salvador
2020–present
Long-term institutional

Gloria Kriete Foundation

A multi-year partnership with one of Central America's most respected educational foundations. WeSpark has supported Programa Oportunidades through workshops, curriculum design, and trainer development. Formalized through a Memorandum of Understanding in 2022 and renewed in 2025. Recognized by Roberto and Fernando Kriete for years of strategic volunteer contributions.

Strategic partnership · Thousands of youth and educators reached
Nelson Inno – Technology and Innovation Advisor, ADDN, Government of El Salvador
2024–present
Ad-honorem advisory · El Salvador's Government

Technology & Innovation Advisor, ADDN

Nelson serves as an ad-honorem Technology and Innovation Advisor to the ADDN (Agency for National Development and Design), El Salvador's strategic planning body. His advisory work centers on megatrends strategy for national planning, AI-fluency training for government teams, and the design and implementation of AI systems to modernize how the institution operates and delivers value.

Ongoing advisory · Agency for National Development and Design


Worked with – 04

Selected partners across seven years.

Organizations Nelson Inno has worked with – WeSpark clients and partners

What clients and colleagues say

“He led a challenging session with a large group consisting of multiple business partners with great results, and followed up with an excellent summary and digitisation of all assets.”

Nestor DanasBrand Director, Procter & Gamble · Client · wespark.io

“In just three days, he delivered a fully fledged, professional website that captures exactly who we are: the brand, the look, the feel, all of it.”

Andrea Hernandez TobarOrigen Ganadero · everybodyknowsyou client · Google review

“Entering a room with Nelson for 30 minutes means that you'll leave the room a lot more inspired and motivated to work and develop your ideas, concepts, and projects.”

Dr. Tarik El BouyahyaniWorked with Nelson at different companies, May 2020 · LinkedIn


Books – 05

Writing as long-form thinking.

Unstable Innovation – book by Nelson Inno
Published · January 2025 · ISBN 979-8-89686-562-9

Unstable Innovation

The Fragile State Most Will Never Understand

Nelson's first book, written for innovators navigating uncertainty, accelerating change, and the gap between corporate frameworks and what actually works in the field. It distills lessons from a decade of innovation work across aviation, finance, government, and education, and has been read by more than 2,000 innovators since launch.

Get the book Buy on Amazon →
– Also
Diplomado en Bitcoin – Curso Oficial, Nelson Inno, MINED, ONBTC
Published · April 2026 · ISBN 979-8-90329-854-9

Diplomado en Bitcoin

El Salvador's official national Bitcoin curriculum. Published together with the Ministry of Education (MINED) and the National Bitcoin Office (ONBTC).

Thinking in Images – Nelson Inno, forthcoming 2027
Forthcoming · 2027

Thinking in Images

A framework for translating complex ideas into visual communication. Influenced by Feynman's method and seven years of visual-first pedagogy.



TEDx & Media – 06

On stage and on the record.

Nelson Inno at TEDxVaduz – Are Schools Prepared for the Future?
TEDxVaduz · 18 minutes
Are Schools Prepared for the Future? · TEDxVaduz · August 2021


Speaking – 07

Book Nelson to speak.

Keynotes, workshops, panels and fireside chats for companies, governments, universities and conferences. In person or virtual, in Spanish, English or German.

AI: focus and impactInnovation and megatrendsEducationBitcoinEntrepreneurshipApplied philosophy for builders and innovators


Career – 08

Fifteen years of learning by building.

2019–present
Co-Founder & CEO, WeSpark
Frankfurt → San Salvador
Innovation agency helping enterprises, governments, and universities adopt AI and emerging technology, with education and training at its core.
2026–present
Co-Founder & CTO, everybodyknowsyou
San Salvador
Custom websites in English and Spanish in three days, made so Google and AI assistants find and describe people and businesses correctly, plus AI discoverability consulting.
2026
Bitcoin Diploma 2.0 finalized
National Bitcoin Office of El Salvador · co-designed with WeSpark
2025
Co-founded WeSpark S.A.S. de C.V. in El Salvador
San Salvador · with Adam Nili
Headquarters relocated from Frankfurt to San Salvador, on WeSpark's 6th anniversary.
2023–2024
Co-Founder, EarnB
Bitcoin-only marketing platform · Frankfurt
2016–2019
Lufthansa Group
Frankfurt
Senior Innovation Manager (2017–2019) and ProTeam Member (2016–2017). Built four new innovation departments and strategies across Lufthansa Group companies.
2010–2016
Early roles & internships · El Salvador
Microsoft, Aeroman, Avianca, and Siemens
Microsoft intern (2015), project leader at Aeroman (2015–2016), Business Intelligence consultant at Avianca (2013), and Siemens apprenticeship (2010).
2013–2015
MBA, Sales and Service Engineering
Furtwangen University · Germany
2012–2015
Marquardt Group · Germany
Rietheim-Weilheim
Business Intelligence Strategy Intern (2014–2015) and Sales Project Developer (2012–2013), with strategy work for Marquardt India as bachelor thesis.
2009–2013
Bachelor of Engineering, Industrial Engineering / Product Development Engineering
Furtwangen University · Germany
1991–2009
Born and raised in El Salvador
German School of San Salvador · International Baccalaureate Diploma
Nelson trained as an industrial engineer in Germany and spent his corporate years at Microsoft, Siemens, Avianca, and Marquardt before Lufthansa, where he built four innovation departments in three years. He founded WeSpark in 2019 and leads it today from San Salvador, and co-founded everybodyknowsyou in 2026.


Philosophy – 09

How he operates.

Nelson's professional life is organized around three directional preferences and three operating principles.

The preferences sound simple and are not: slow rather than fast, but with the intention, direction, and focus that move you further than anyone else. Quality rather than quantity, because the right quality brings abundance in the things that matter. Calmness rather than noise; and yet, when the moment calls for it, knowing how to make people genuinely excited.

SlowFast
QualityQuantity
CalmNoise
01
Add value to others.
→
02
Focus on what truly matters.
→
03
Never forget your roots.
→


Photos – 10

Press & portrait assets.



Connect – 11

The fastest path is LinkedIn.

Most people reach out for one of two reasons: help with AI, innovation or education in their organization, or a speaker for their event. Both start on LinkedIn.

Nelson works with US teams remotely. El Salvador is within two hours of every mainland US time zone all year, with no daylight saving changes.
CityNowHours from San Salvador
San Salvador--:--
Los Angeles--:--
Denver--:--
Chicago--:--
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Live clocks · shaded band = within two hours